Semalt: Email Marketing Without Back Hat Techniques
It is important to avoid crossing the black hat line when it comes to email marketing. Some SEO specialists have laid down terms and conditions of how to make it possible, while other inexperienced SEO marketers don't even know how to take their businesses to the next level. Here are the five points offered by Igor Gamanenko, the Semalt Customer Success Manager, which you should bear in mind to ensure your online safety.
It is mandatory to avoid craigslist if you want to achieve success on the internet. Craigslist is a tempting target for black hat SEO experts and email marketers, but they have a team of lawyers who might drag you to the court if you are found to be involved in some illegal activities.
As long as you can generate millions of verified accounts and have plenty of IP addresses, you should never challenge craigslist because they might report you to the search engines. You should be happy if you have improved your site's rank without getting involved in some illegal activities.
Get rid of anonymous people
An anonymous person can damage your reputation on the internet. While doing email marketing, you should make sure that you avoid them and block their IP addresses as soon as possible. You should never send them promotional emails because they are there to steal your personal information and to destroy your social media profiles.
Take offshore off the radar
It would not be wrong to say that the solicitation to send lots of emails from unknown servers or countries like India or Russia can create problems for you. That is why you should not use the IP addresses of those countries while sending emails to your customers or a large list of people. You should take offshore off the radar by hiding your IP address so that no one can trick you or blackmail you in any way.
Very Pathetic Stupidity (VPS)
It is great to use a VPS server or a dedicated server based on your requirements. Almost all people in business and social media marketers, as well as digital marketers, use VPS or dedicated servers while sending emails for promotional reasons. If you are one of them, you should not get involved in black hat email marketing as it will create problems for you and your business on the internet.
You should never forget that black hat email marketing works only for a few days. But with it, you cannot generate any leads and cannot earn a lot from your online business. The black hat email marketing techniques are not reliable and cannot guarantee success. That is why you should pay utmost attention to white hat email marketing and social media skills. It will take some time, but the outcomes are fantastic and for a lifetime. For both small and large businesses, it's mandatory to opt for white techniques, and you should never cross the black hat line if you don't want to get penalized online.